Within the US the agriculture and related industries offer up to 11% of employment for the entire nation. This roughly amounted to over 21.6 million full-time and part-time jobs in 2017. The net worth of the farming industry comes close to nearly a trillion US dollars, which accounts for 5.5% of the US gross domestic product. On the other hand landscaping industry in the US generated about $99 billion this year with nearly $503 spent on an average per household related to lawn care and gardening activities. However the most demand service to date for the industry is landscape care and maintenance. In this post we would like to offer you some great advice as to how you can boost your marketing strategies pertaining to both landscaping and agricultural businesses. So let’s take a quick look at each one of them:
Develop a Distinctive Persona for Your Venture
With over 2 million farms in the US and 506,470 landscaping businesses, there is no doubt that the customers have a huge variety and available choices for them to switch to a new service without even giving a second thought. In such a highly competitive industry you need to stand out and deliver a unique and original outlook for your venture that strikes your targeted audiences and makes them compelled towards you. Hence we strongly suggest that you create a distinguishable brand and personality for your business that stands out from the rest and allows you to receive the recognition that you deserve. For starters you can initiate this process by simply offering logo embroidered agriculture and landscaping uniforms to your workers. This will not only make them look and appear as professionals in the field that are adequately trained, but it will also enable bystanders, onlookers, and the general public to become more familiarized with your ventures. Furthermore, we also advise that you take your corporate branding schemes up a notch. Create an eye-catchy logo that is scalable and can be used to place on different mediums. Lastly you should consider creating a colorful or vibrant theme around your business which should be carried out consistently for your office interiors, exteriors, equipment, tools, and even company-owned vehicles.
Focus On Your Key Areas
As a business owner, you need to understand that there are some primary aspects of your ventures that play a huge role in not only sustaining your business in the short term but also extending its profitability in the long term. These include:
- Investing your money properly to promote your services across various platforms.
- Strengthening your business network that not only assists in marketing your offered products and services but also helps you in getting more referrals.
- Always perform comprehensive and thorough research to understand the various factors that influence the current market forces.
- Developing your marketing plan to such an extent that it is able to offer you a support system to rely in times of challenging seasons and dry spells.
- Never avoiding the need for conducting a comparative analysis between you and competitors, their marketing tactics and yours, their approach and how you are managing your affairs.
Use Technology to Your Advantage
Nowadays we find nearly half of the planet’s population busy using the internet. Hence the current ecosystem that we have created for ourselves heavily relies on these technological devices that have become an integral part of our personal and professional lives. Therefore as business you really shouldn’t hold back and instead make sure that you have a dominating online presence. To accomplish this, your first priority should be to design and develop an eye-catchy and interactive website for your online visitors that can grab their attention. You should follow this up by creating your social media profiles on various platforms including Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube to name a few. Meanwhile you should also consider search engine optimization (SEO) for your website and social media pages and profiles as this will allow them to rank higher on search engine result pages (SERPs).
We hope this post was able to offer you some great insights as to how you can boost your marketing strategies for your agriculture and landscaping businesses. For more questions and queries regarding the topic, please feel free to let us know your views and opinions in the comment section below.